Basic Sources of Marketing Data – Secondary Data Secondary data are by far the most popular source of marketing information. Not only are the data readily available, but they often are sufficient to answer the research question. For example: • A marketing manager studying development in the wine industry will use trade association data...
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U.S. Department of Agriculture THE U.S. DEPARTMENT OF AGRICULTURE (USDA) HAS AN AGGRESSIVE EXPORT program. As with the Department of Commerce (DOC), the USDA has numerous subunits, one of which is the Foreign Agricultural Service (FAS). FAS is a lesser part of the USDA than ITA is of the DOC. The FAS is presided...
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State and other organizations offering export assistance STATES ACROSS THE NATION ARE NOW RAPIDLY IMPLEMENTING EXPORT SUPPORT programs in great variety, realizing that their exporters and industries need more help than can possibly be expected from the federal government. Report after report has confirmed that the U.S. Department of Commerce (DOC) programs are not...
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City, county, academic, and port authority programs After understanding what the state has to offer, you should still take the time to check with the cities or counties within which you operate, as well as those more or less adjacent to you. The help available from a wide variety of agencies is too extensive...
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Small Business Administration (SBA) The Small Business Administration (SBA) offers a variety of programs to assist exporters. Some such programs are listed as follows: Small Business Answer Desk The Small Business Answer Desk is designed to provide information on specific issues and to refer inquiries to the SBA department or program officer who can...
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